For Investors
For Investors
For Investors
The emotional fitness category is emerging.
We're building the defining platform.
The emotional fitness category is emerging. We're building the defining platform.
The emotional fitness category is emerging. We're building the defining platform.
Anaura combines emotional AI, private social, and value based human matching into one integrated system for a generation that grew up online and is ready for something real.
Anaura combines emotional AI, private social, and value based human matching into one integrated system for a generation that grew up online and is ready for something real.
the insight
There's a massive, growing population that needs emotional support and authentic connection but doesn't want therapy, doesn't trust social media, and can't find what they're looking for in dating apps.
There's a massive, growing population that needs emotional support and authentic connection but doesn't want therapy, doesn't trust social media, and can't find what they're looking for in dating apps.
The problem
A generation is struggling. The market is responding.
This isn't a niche concern. It's a macro shift creating a generational investment opportunity.
Loneliness is now a global health crisis
Loneliness is now a global health crisis
1 in 6 people worldwide are affected by loneliness, contributing to 871,000 deaths annually.
1 in 6 people worldwide are affected by loneliness, contributing to 871,000 deaths annually.
Source: WHO Commission on Social Connection, 2025
Source: WHO Commission on Social Connection, 2025
Gen Z is the most anxious generation on record
Gen Z is the most anxious generation on record
46% of Gen Z have a diagnosed mental health condition. 61% have medically diagnosed anxiety.
46% of Gen Z have a diagnosed mental health condition. 61% have medically diagnosed anxiety.
Source: Harmony Healthcare IT, 2025
Source: Harmony Healthcare IT, 2025
Social platforms are losing trust
Social platforms are losing trust
78% of Gen Z admit feeling addicted to their phone or social media. The U.S. Surgeon General has declared loneliness a public health epidemic.
78% of Gen Z admit feeling addicted to their phone or social media. The U.S. Surgeon General has declared loneliness a public health epidemic.
Source: U.S. Surgeon General Advisory, 2023
Source: U.S. Surgeon General Advisory, 2023
Traditional care can't meet demand
Traditional care can't meet demand
75% of mental illnesses emerge between ages 10-24. Healthcare systems are overwhelmed. Digital first solutions are the only path to scale.
75% of mental illnesses emerge between ages 10-24. Healthcare systems are overwhelmed. Digital first solutions are the only path to scale.
Source: Annie E. Casey Foundation
Source: Annie E. Casey Foundation
Investment Thesis
The wellness economy is $6.3 trillion. The mental health crisis is accelerating. Social platforms are losing trust. Yet no major player owns the intersection of emotional wellness and authentic connection.
"Anaura is the category entry point."
The problem
A generation is struggling. The market is responding.
This isn't a niche concern. It's a macro shift creating a generational investment opportunity.
Loneliness is now a global health crisis
1 in 6 people worldwide are affected by loneliness, contributing to 871,000 deaths annually.
Source: WHO Commission on Social Connection, 2025
Gen Z is the most anxious generation on record
46% of Gen Z have a diagnosed mental health condition. 61% have medically diagnosed anxiety.
Source: Harmony Healthcare IT, 2025
Social platforms are losing trust
78% of Gen Z admit feeling addicted to their phone or social media. The U.S. Surgeon General has declared loneliness a public health epidemic.
Source: U.S. Surgeon General Advisory, 2023
Traditional care can't meet demand
75% of mental illnesses emerge between ages 10-24. Healthcare systems are overwhelmed. Digital first solutions are the only path to scale.
Source: Annie E. Casey Foundation
Investment Thesis
The wellness economy is $6.3 trillion. The mental health crisis is accelerating. Social platforms are losing trust. Yet no major player owns the intersection of emotional wellness and authentic connection.
"Anaura is the category entry point."
The market
Three massive markets. One intersection.
Anaura sits at the convergence of wellness, mental health tech, and social a rare multi category position.
Consumer wellness is mainstream
Consumer wellness is mainstream
82% of US consumers consider wellness a top priority. The US market alone is $480B and growing 5-10% annually.
82% of US consumers consider wellness a top priority. The US market alone is $480B and growing 5-10% annually.
Source: McKinsey Future of Wellness, 2024
Gen Z & Millennials are driving spend
Gen Z & Millennials are driving spend
36% of the adult population drives 41% of wellness spend. Younger consumers are purchasing more wellness products and services than any previous generation.
Source: McKinsey, 2024
The market
Three massive markets. One intersection.
Anaura sits at the convergence of wellness, mental health tech, and social a rare multi category position.
Consumer wellness is mainstream
82% of US consumers consider wellness a top priority. The US market alone is $480B and growing 5-10% annually.
Source: McKinsey Future of Wellness, 2024
Gen Z & Millennials are driving spend
36% of the adult population drives 41% of wellness spend. Younger consumers are purchasing more wellness products and services than any previous generation.
Source: McKinsey, 2024
the solution
One platform. Four integrated layers.
Anaura delivers a complete emotional ecosystem not a single feature, but an integrated system with multiple engagement loops and revenue opportunities.
CORE - Emotional AI
Private AI companion for emotional processing. Available 24/7. Powered by proprietary AEI (Artificial Emotional Intelligence) that understands context, patterns, and nuance.
High retention driver. Daily engagement. Premium upsell pathway.
Unfiltered
Chats
Private
Conversation
Mental
Stability
Personalised
Answers
Unfiltered
Chats
Private
Conversation
Personalised
Answers
Mental
Stability
CIRCLE - Private Social
Safe, low algorithm social feed. No likes, no metrics, no performance anxiety. Users choose who's in. Ephemeral by design.
Network effects. Community stickiness. Differentiated positioning vs. legacy social.
XPLORE - Value Based Matching
The world's first mind first matching network. Connection based on emotional patterns and values not photos and bios. Category defining differentiator.
High intent users. Premium conversion opportunity. Blue ocean positioning.
Alex
I’ve been feeling really overwhelmed lately.
Anna
I’m not sure if I’m making the right decision.
Jessie
I’m so excited about my promotion!
Charles
I feel lonely even in a crowd.
Alex
I’ve been feeling really overwhelmed lately.
Anna
I’m not sure if I’m making the right decision.
Jessie
I’m so excited about my promotion!
Charles
I feel lonely even in a crowd.
CHATS - Disappears by default
Conversations without consequences. Messages disappear. No screenshots, no receipts. Trust built into the infrastructure.
Deepens connection. Increases time in app. Reinforces privacy positioning.
Alex
I’ve been feeling really overwhelmed lately.
Anna
I’m not sure if I’m making the right decision.
Jessie
I’m so excited about my promotion!
Charles
I feel lonely even in a crowd.
the solution
One platform. Four integrated layers.
Anaura delivers a complete emotional ecosystem not a single feature, but an integrated system with multiple engagement loops and revenue opportunities.
CORE - Emotional AI
Private AI companion for emotional processing. Available 24/7. Powered by proprietary AEI (Artificial Emotional Intelligence) that understands context, patterns, and nuance.
High retention driver. Daily engagement. Premium upsell pathway.
Unfiltered
Chats
Private
Conversation
Personalised
Answers
Mental
Stability
CIRCLE - Private Social
Safe, low algorithm social feed. No likes, no metrics, no performance anxiety. Users choose who's in. Ephemeral by design.
Network effects. Community stickiness. Differentiated positioning vs. legacy social.
XPLORE - Value Based Matching
The world's first mind first matching network. Connection based on emotional patterns and values not photos and bios. Category defining differentiator.
High intent users. Premium conversion opportunity. Blue ocean positioning.
Alex
I’ve been feeling really overwhelmed lately.
Anna
I’m not sure if I’m making the right decision.
Jessie
I’m so excited about my promotion!
Charles
I feel lonely even in a crowd.
CHATS - Disappears by default
Conversations without consequences. Messages disappear. No screenshots, no receipts. Trust built into the infrastructure.
Deepens connection. Increases time in app. Reinforces privacy positioning.
Alex
I’ve been feeling really overwhelmed lately.
Anna
I’m not sure if I’m making the right decision.
Jessie
I’m so excited about my promotion!
Charles
I feel lonely even in a crowd.
Competitive Moat
Why this is defensible.
No major player unifies emotional AI, private social, and value based matching. We're building the wedge.
Proprietary AEI
Proprietary AEI
Emotional language models trained on nuance, context, and cultural patterns. Not a wrapper on GPT, A differentiated approach to emotional understanding.
Emotional language models trained on nuance, context, and cultural patterns. Not a wrapper on GPT, A differentiated approach to emotional understanding.
Integration Advantage
Integration Advantage
Competitors offer pieces. We offer the system. The combination of AI + social + matching in one platform creates compounding engagement loops.
Competitors offer pieces. We offer the system. The combination of AI + social + matching in one platform creates compounding engagement loops.
Trust as Brand
Trust as Brand
No ads, no data selling, ephemeral by default. In a market where trust is collapsing, privacy first positioning becomes a moat.
No ads, no data selling, ephemeral by default. In a market where trust is collapsing, privacy first positioning becomes a moat.
Category Creation
Category Creation
"Emotional fitness" doesn't have an incumbent. We're defining the category, not competing in an existing one.
"Emotional fitness" doesn't have an incumbent. We're defining the category, not competing in an existing one.
Competitive Moat
Why this is defensible.
No major player unifies emotional AI, private social, and value based matching. We're building the wedge.
Proprietary AEI
Emotional language models trained on nuance, context, and cultural patterns. Not a wrapper on GPT, A differentiated approach to emotional understanding.
Integration Advantage
Competitors offer pieces. We offer the system. The combination of AI + social + matching in one platform creates compounding engagement loops.
Trust as Brand
No ads, no data selling, ephemeral by default. In a market where trust is collapsing, privacy first positioning becomes a moat.
Category Creation
"Emotional fitness" doesn't have an incumbent. We're defining the category, not competing in an existing one.
Business Model
Business Model
Two revenue streams. SaaS economics.
Two revenue streams. SaaS economics.
Subscription first. Multiple upsell pathways. Clear path to B2B expansion.
Subscription first. Multiple upsell pathways. Clear path to B2B expansion.
Premium Subscription
Advanced Core features, unlimited access, deeper insights, pattern analysis.
Xplore Premium
Enhanced matching, priority connections, deeper compatibility insights.
Business Model
Two revenue streams. SaaS economics.
Subscription first. Multiple upsell pathways. Clear path to B2B expansion.
Premium Subscription
Advanced Core features, unlimited access, deeper insights, pattern analysis.
Xplore Premium
Enhanced matching, priority connections, deeper compatibility insights.
Why Anaura
This category will exist.
We're building it first.
The macro forces are undeniable: a generation struggling with mental health, losing trust in social platforms, and actively seeking something better. The technology is ready: AI has crossed the threshold where emotional understanding is possible at scale. The market is massive: $6.3 trillion in wellness, $7.5 billion in mental health apps, and no incumbent owns the intersection.
Anaura is the category entry point. We're not competing, We're creating.
Why Anaura
This category will exist. We're building it first.
The macro forces are undeniable: a generation struggling with mental health, losing trust in social platforms, and actively seeking something better. The technology is ready: AI has crossed the threshold where emotional understanding is possible at scale. The market is massive: $6.3 trillion in wellness, $7.5 billion in mental health apps, and no incumbent owns the intersection.
Anaura is the category entry point. We're not competing, We're creating.
Let's build this together.
We're looking for investors who understand that returns and impact aren't mutually exclusive they're mutually reinforcing.
Or reach out directly: info@anaura.ai
Let's build this together.
We're looking for investors who understand that returns and impact aren't mutually exclusive they're mutually reinforcing.
Or reach out directly: info@anaura.ai
